14 Jul 2020

6 Social Network Marketing

Many companies in the world already understand the importance of Social Network Marketing. there are more than 20 thousand clients who are investing resources on the internet and reaping good results from this investment.

We already know some of the objectives to which marketing is directed are. The generation of potential customers, increase sales, build customer loyalty, and business growth. And in this, Social Media is not “something” detached. It is hoped that it will help achieve all these goals. Thus, what better than to highlight some tips and vital aspects that you can take into account when giving way to the adventure of the media and social networks.

1. Be consistent 

Brand strategy on social media cannot work in isolation from the overall strategy.
Activities performed on various channels online and offline can certainly perform inconsistencies and personalized messages. Cross-promotion will increase the spread of your messages in your social spaces. Also, engagement, which is the main reason for measuring the ROI of social networks.

Consistency must be your goal so that your audience can easily identify the content of your brand.
But just following your brand on social media is not enough. Because it will have very little benefit in the long run and will result in no specific action being taken online. You need strategies that encourage active engagement and conversion. Customers didn’t like the new customer experience so much and social media is great for it.

2. Personalize your messages

Social networks allow you to adapt to the personality of your customers and provide personalized content. Whether digital or offline, customers want a fun shopping experience. Younger customers are not specifically against advertising or branded content. But they want it to be relevant and match their personality. The era of mass communication that appeals to everyone is over. Personalize your every action and your messages on social networks. So that you can expand your area and use social media for your online business. 

3. Be present on the networks where your customers are.

There are available social media platforms to build your online business strong. But you have to use these social networks for your online business properly. If we ask you to run your campaign on all social sites can you afford it? Of course no right, so you have to choose the best option for you. You have to make a deal like an influencer marketing platform to these available community based social networks.

“Which brand generates the most traffic?” The title is a 2016 study conducted by Adobe Digital Insights among 1000 customers in 5 European countries. Facebook expresses itself as a social media platform of choice for conversations between brands and their audiences. The general public indicates that it uses an amazing majority of Facebook to follow and communicate with brands. But other networks are used: 599% of Instagram users use the platform to interact with the brand and 35% use Snapchat. Twitter’s influence (53%) and Pinterest’s (42%).

4. Pay attention to their habits

Your accounts must be personalized, dynamic, and subject to sustainable animation. But, they must take into account the habits and methods of the customers present there. While Facebook attracts Internet users in the morning and at the end of the day, Instagram records the peak of engagement during lunch.

Consider the ability to spread your message, but to respond to your community. Social and this amazing study on French retailers revealed that it takes an average of 3:34 hours for a community manager in France to respond to a client on social networks (less than 30 minutes in the US). It is important to take this issue seriously. Because the response to social media for your online business is a vital element. You should pay the price for this sentence- “The combination of natural responses in the purchase journey”.

5. Organize contests involving your online business

Games-competition is a powerful marketing tool that can be used to create in-store availability. Offer your customers exclusive coupons via social media that they can cast from the business. When customers place coupons, they are more likely to shop (89% of customers use paper coupons), while studies show that three out of five shops are actively looking for promotional coupons online.

6. Share exclusive information on offers and events in stores

However, commercial activities are not limited to the competition. Customers like to get exclusive offers, they are important and considered. Introduce your new collection, organize flash sales, personal sales. Or offer exceptional discounts to your fans and customers, or to customers who log in to your online store, and stay connected to social media. Use your social media to communicate about these offers and this strategy will get you there.

7. Use location-based marketing techniques

Geolocation is a key factor in attracting your customers to online stores. You can offer personalized promotions and offers in stores targeting customers based on your geographic location.

Setting up can certainly be easy and allows you to create individual landing pages with full details of promotions or current offers. Also, don’t hesitate to set up geographic matches. Promote it on social networks and save partnerships in the contest for people who go to online stores. Also, it can be at the venue of the event, to allow registration for their draw. Then, you can invite them to share on their social networks to give them more visibility into the operation.

8. Identify the right influencers

Today, customers want to talk about their purchases on social media.

“Influencers” plays an important role in buying activities. Since they distribute content, photos, and sometimes video tutorials on specific products they guide customers according to their choice. Thus the influencer marketing and influencer marketing campaigns are getting much popularity now.

Identify influencers in your community and reward them with coupons on their next visit, for example. A great way to thank your local customers, build loyalty, and encourage them to tell your brand.

Conclusion
Many consumers are now following their favorite brands on social media. The number of followers on the online brand has increased by + 30%. And in one year the situation has intensified and the number of engagements (e.g., tweets, comments, etc.) has exploded: 11 times more on Instagram and 3 times more on Facebook. So, most of your customers are sharing a lot of valuable information on social media. So you can apply your strategy using this resource to move information towards your online business. Also, you can promote the information that encourages you to increase sales. We hope these points will help you inspire to use social media for your online business effectively. You can apply so many marketing strategies like digital marketing, influencer marketing, and so on. But be prepared for it before you set up your online business launching.

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10 Jul 2020

How To Drive Traffic to Your Website

Driving Traffic to Your Website is now an essential part of any 2020 marketing strategy. Not just for big brands but for the big online market also. Your customers want to see other users’ content like theirs, and that’s where influential people, including hundreds of millions of followers, appear.

Social media marketing has become a recurring theme over the past few years. We are sure you’ve heard that some influential marketing campaigns have had bad results.

How can you prevent it? What are the key elements of a successful impact marketing campaign? How can you drive traffic to your website?

You need more than luck to succeed in driving traffic to your website. So make your plan more solid before you launch it online or other social platforms. Here are 10 steps to ensure the success of your marketing strategy: 

  • Define your goals
  • Select the influencers groups
  • Determine the budget
  • Select social channels and tools
  • Create guidelines for participants
  • Launch your influencer marketing campaign
  • Promote and distribute
  • Reward and attract
  • Measure and analyze
  • Take advantage of social data

1. Define your goals

The first step in developing a marketing strategy is to determine the purpose of the campaign and its activities. The same thing applies to Influencer marketing Campaigns. Ask yourself (and your team) how Influencer marketing strategies combine with the conversion flow from the awareness phase and what goals you want to achieve.

Your influencer marketing campaign must have at least one of these four objectives:

  • Build brand awareness and strengthen the brand image.
  • Increase engagement and social interaction.
  • Improve conversions (for example, newsletter subscriptions, free registration, shopping, etc.).
  • Get information and customer data.

When you set goals for your Influencer marketing campaign, make sure the metrics are easily identifiable. These could be, for example, target numbers related to engagement or visibility on social media. Or they could be your quality target, such as people talking about your product/service.

These can also be conversions focused on sales or questions on your website.

The goals of any marketing activity are always set in context. But to ensure that they are measurable, realistic, achievable, and clear.

2. Select the influencers groups

Once you’ve chosen your goals and know what you want to achieve through influencer marketing campaigns, it’s time to plan what kind of influencer is best for you to achieve your goals.

We can often talk about companies’ celebrities and how they stay out of their marketing budgets.

In fact, there is a group of influential people that you can start with and whose budgets are much less. For example, employees themselves are the most neglected asset of any influencer marketing strategy. To get inspiration, see how our clients make their employees the best advocates of the brand.

But the most successful marketing campaigns are made with micro-influencers. Choosing an influencer with fewer followers than celebrities is more understandable.

And why?
Micro-influencers are more likely to respond to comments than big celebrities. And their followers are also more likely to participate in the content. Also, the interest of his followers often matches the content he posts rather than the followers of superstars who are attractive to his wider audience.

If you have a clear target audience (and most marketers do) then it’s even more beneficial to make a naturally effective choice every day related to your potential customers.

If you do not have enough ideas about micro-influencers, you can check out this article

3. Manage the budget

Available budgets are acceptable in all your decisions, from the moment you make your goals, and the effective choices you make.

Some key elements for the budget you allocate are:

  • Content strategy and planning
  • Content creation and distribution
  • Influencer compensation and other rewards
  • Advertising on social networks
  • Other promotions in online media
  • Offline marketing

Promotions that pay influential people to mention a brand or use a product (sneakers, for example) and sharing an image on Instagram usually don’t make much of a difference in the long run of your brand.

A successful influencer marketing strategy requires a monthly budget and resources. So that is aligned with your goals and objectives.

4. Select social channels and tools

Next, decide which social channels you are using to promote your Influencer marketing. There are many channels: Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, Pinterest, YouTube…

Rest ensure you don’t have to use them all.

Choose the ones that are most relevant to you. The most relevant is where you have current and potential clients and where you and your influencers have published content that already creates attraction and commitment.

Also to choosing social channels, the right tools will make it easier for you to manage your influencer marketing campaigns.

To find influencers outside of your current audience, we suggest you take a look at Social. They can help you find influencers who share content within a specific topic.

You can even choose to share content related to your services.

5. Create guidelines for participants

Authenticity, Authenticity, Authenticity – it’s easy for digital natives to identify whether they are integrated with the general flow of content.

So, make sure that influencers do not try to take control of content creation. Create some guidelines that you both agree on:

It is easier for digital natives to identify if they are not integrated with the normal flow of content. So, make sure that influencers do not try to take control of content creation. Create some guidelines that you both agree on:

  • The goal of the activity and scope of work
  • The tone and voice of the brand and the campaign
  • Examples and templates for publications
  • A list of topics or information that cannot be shared publicly
  • A contact person to answer questions

You can include a general template for directions in your influencer marketing strategy. But be sure to change it according to each promotion and group of influencers. If you collaborate with a celebrity to promote user-generated content, you may include guidelines as part of the formal agreement.

6. Launch your influencer marketing campaign

When you have planned and all the tools are in place, it is time to start your influencer marketing campaign. Try to think of something special for the day or week of introduction. The first days are important in setting the tone for the promotion. With our clients, we noticed that people followed what others posted at the beginning of the campaign. And the examples given by early users made a difference in the long run.

Consider starting a Facebook contest to create some extra excitement and engagement. Or, throw a launch party with participants. Be sure to provide everything you need and a photocall for Instagram that ensures and maximizes ROI!

When planning a startup, be sure to consider the content of the selected influencer. The Influencer Marketing recommends creating a shared content calendar so everyone stays up to date.

7. Promote and distribute

When you put so much effort into marketing your effects, don’t forget about promotion and distribution! In fact, about 20% of your time should be spent on content creation and the remaining 80% on distribution. This is an important part of your influencer marketing strategy, so think about it carefully.

There are many ways to promote and distribute content like biological action, ads on social media, content written on your website, email marketing, and much more.

8. Reward and attract

When you promote and distribute your content, it’s a good idea to return the effort to your community and interact with them! Even a simple comment or interaction on your post will make your visitors feel special and more connected to your brand. You can republish some of the best content created by your followers!

9. Measure and analyze

Do you remember what we said in the first step?

Once you’ve started marketing effectively, it’s time to review your goals and see how your campaign responds. Social media combined with tools help you analyze your own metrics. Google Analytics analyzes where your traffic is coming from, what pages your visitors are interested in, and if the traffic translates into sales and conversions over time. Be sure to use analytics tags for links and tell your influencer that your traffic can be easily tracked!

If you haven’t already reached your goal, take action! How can you change the focus or content? Are metrics and goals accurate?

10. Take advantage of social data

Your brand reach and engagement will skyrocket when you engage your audience in creating content. But you can gain insight into your customers. Personalize your written content based on how your followers interact with your content. And take advantage of the data you receive to achieve your goals by targeting ads on social networks. Also, you will find lots of content and even new product and service ideas based on customer information. If marketers have enriched customer data control, now is the time.

We are sure you can’t wait to start creating your influence marketing strategy! To help you get started and structure your planning, register on our influencer marketing platform now.

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10 Jul 2020

How To Improve Social Media

A good way to improve social media strategy for your brand is a key aspect of achieving the goal of your marketing strategy. But continuous updates from social networks, as well as trends, force you to make decisions and force your strategy to change some things.

Thus, one of the keys to your social network strategy is that it is flexible and allows you to update it. If you’ve already worked or started working on social networks, you must understand that it’s not about being present on social media.

That’s why we decided to create this post for you so that it can help improve your social media strategy. Are you Ready?

10 Tips That Work Effectively For Your Social Media Strategy

Creating content for social media is just as important as listening to user feedback. You must not forget that social networks are social.

One of the strategies of any social media is flexible. And to address the changes that have occurred throughout the year, we’ve compiled a list with a few tips that will help you improve it and make the most of it.

1. Update your social profiles

Updating your social profiles will help you position your brand on different brands of social networks. This seems obvious, but when it comes to updating profiles, we can say:

  • Change the cover image from time to time according to brand news or other milestones, such as seasonal changes or sales.
  • Periodically highlight posts on your wall. Don’t be afraid to post different posts depending on your needs.
  • Get the most out of Instagram highlights. Take the opportunity to share news, frequently asked questions, aspects of your brand … the options are vast.
  • Change your profile picture whenever the event ends. Either because it’s the anniversary of your brand or because you’re joining an initiative.
  • Complete the information on your profile. Social Media makes it easy and convenient to provide information about your brand. Clear where you are, what hours, or if you have a website or blog.
  • Update the link you shared on your profile. In other words, you can usually share your website but only on specific dates like sales or news launches. Change it to redirect the user to where you are most interested in.

2. Organize pools and contests

Contests and giveaways are one more marketing tool that will help you achieve different goals.

Our advice is to make a promotion or any other plan depending on your motives. Followers of one of your social networks you do not want to increase, for example, Facebook. It does not want to restore your database with quality lead.

But if what you are looking for gives your social profiles some spark, you can start an interactive campaign. One great tab creation and with it we’re sure your community will have fun and take part are street quizzes.

A dynamic so that some questions or others follow each other depending on the answer.

In this link you can find all the social campaigns you can launch with different marketing strategies. We are sure that there is a perfect mechanics for each brand and each moment. So do not hesitate:

  • Set goals.
  • Choose a stunning prize.
  • Choose your campaign.
  • Select a channel.
  • And reach your goals with us click here

3. Work with content calendars

Completing a whole month of content at first can seem a bit tedious. It will take a day or two to get your work done and once you are ready, you can spend time optimizing your strategies and profiles.
Defining a monthly publication will help you:

  • Must be more efficient.
  • Identify potential problems.
  • Estimate the probability of change.
  • Order the frequency of the expression.
  • It’s best to distribute the type of publications and channels you use.
  • Maintain a fluent relationship with the client.
  • Take the time to search for trends and stay updated.

4. Schedule the publications

Once the content of the month is defined and approved, program it when you consider it absolutely efficient.
Once determined, you should only spend a few minutes a day checking if the publications are working properly. Spend the rest of your time interacting with other profiles and users.

5. Offers innovative content

It’s also tough to stand out from time to time with so many brands on social networks. Don’t despair. All you need is a little imagination, some time and good intellect to find new ways to communicate. Some themes that you can use to impress your followers, for example, product presentations or event communication events. Be sure to innovate and remember that not everything has been done in the social media strategy yet.

6. Includes action calls

Sometimes it will be easier to tell users what they should do than wait. Don’t be afraid to ask your community. From how your weekend is going or what items they expect to sell. Although for the next time we suggest you launch a survey or voting contest. Of course, keep in mind the limitations of each social network when asking users. Not everything is allowed.

7. Know your social audience

This seems obvious but we don’t always listen to the users. One of the strengths of working on your content is that it suits your community. There is no point in posting well if your followers are not interested. Practice active social listening so that you have no objections. In this case, with the help of marketing tips, you can practice active social listening and find out what your social audience is interested in first.

8. Interact and participate in conversations with users

Don’t be afraid to interact with other brands, users, and your own followers. This is an aspect that will add value to your brand. If you just dedicate yourself to publishing, you will lose the “social” part of social networks. Also interacting with other profiles will help you improve your brand presence and image. Spend a few minutes responding to comments and chatting with other users.

9. Analyze your competition periodically

Of course, you are not a unique brand, so it is important that your competition is up to date. Our recommendation is that you create a competition report periodically. This way you can identify how your brand is related to the sector.

10. Encourage collaborative content

Betting on user-generated content will really help other users to strengthen their relationship with your community and how your product looks. You can promote collaborative content by starting a photo or story contest. You can use it again as long as you mention it in the legal base.
Turn your clients into brand ambassadors!

What do you think of these tips for improving your social media strategy?  Can you think of any more? Do not hesitate to leave them in the comments section.

To achieve the goal of outer planning, the content of social media needs to be targeted at the next generation. Take advantage of the knowledge in the top 10 points. So that you can make the user happy and create them as your secure customers. Make the best policy so that you can improve your social media strategy effectively. At Social, we have all the tools to create content that will drive your social media strategy. Let us know and choose a plan that suits your budget needs.

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