13 Aug 2020

Get Started With Video Marketing 2020

How to Get Started With Video Marketing. Online video consumption is rising every year, and by 2021 the average person will watch 100 minutes of video per day. 

If video is not yet part of your marketing arsenal, now is the time to make it so. But how exactly do you do that? When it comes to the kind of video content you should create and what platforms to use, it can be hard to know where to begin. 

Like anything to do with content marketing, that question always boils down to your audience and what you hope to achieve. Whether you’re a business, individual, or influencer, this article should help point you in the right direction. First, we’ll briefly discuss the importance of goals and defining your audience, after that we’ll talk about the different types of video content as well as the platforms at your disposal, and which should work for your particular audience.

Let’s get started. 

Defining Your Audience and Your Goals with Video Marketing

The type of video content you create and the platform you use to host it will hinge on the following:

  1. What you’re offering

Are you a small business offering a product or service, or an influencer looking to build an audience? Depending on what you’re offering, certain types of content aren’t going to be appropriate (for example, reviewing your own product is a no go). 

  1. Who you’re offering it to

Knowing the demographic of your intended audience is so important. Certain types of content resonate differently between age ranges. For instance, younger audiences tend to prefer shorter videos, while the demographics of each video platform really vary. By defining this from the start, you won’t waste your time creating content for a platform where it won’t reach your intended audience, and you can focus on what will work.  

  1. Your end goal

Are you looking to boost sales or to increase email signups or whitepaper downloads? Maybe you simply want to expand your brand reach and build an audience. Whatever it is, having a clear goal from the outset and defining metrics will make it a lot easier to measure success down the road. 

The Five Categories of Video Content

When it comes to creating video content, there are so many directions you can go in. For the sake of brevity, we’ve broken them down into five categories, and the kinds of video that can fall under each category. It’s by no means an exhaustive list and, as you’ll see, the different category types often overlap. 

1. Educational

Educational or informational videos can encompass a lot of areas, and can be effective for influencers and small businesses alike. Here are some examples:

  • How-tos and explainer videos: If you’re offering a product or service, you could do a demonstration. For individuals or influencers, this could be a how-to that’s relevant to your specific niche. As an example, for a travel blogger, this could be creating a video about “How to travel the world” or “How to get a visa for X”. For food bloggers or cooking services, it could be an instructional video explaining how to cook a particular dish. 
  • Q&As: Again, this can be about a product or a specific niche.
  • Reviews: If you’re dipping your toe into the world of affiliate marketing, giving honest reviews of products makes a lot of sense. Whether it be for make-up products or video games, reviews leave viewers feeling more informed about the product and will see you as a trusted source when it comes to what to spend money on.  
  • Webinars: Webinars are similar to explainer videos but on a more in-depth scale. Often live presentations or workshops related to your niche, they provide a chance to educate your audience while building a closer relationship with them. Webinars are often live, but are sometimes pre-recorded. Popular webinar platforms include GoToMeeting and WebinarNinja
  • Deep-dives into topics related to your niche: Position yourself as an expert and inform your audience about little known facts about your niche, or things they need to know.

2. Inspirational

Inspirational content creates positive emotions in a viewer, and can often motivate them to take a certain action or aspire toward a certain lifestyle. While it’s always important for all marketing video content to tell a story, this is particularly so in for inspirational content. Here are three common forms of inspirational content:

Vlogs: Vlogging (or video blogging) has been around since the advent of YouTube and it’s not going anywhere any time soon. Vlogging puts a real person at the center and shows people their day-to-day life so that viewers get to know you, form an emotional attachment, and keep coming back for more. This is great for branding, whether you’re an individual starting a YouTube channel or a startup founder who wants to reveal the face behind the business. There are so many examples of successful, inspiring vloggers in an array of niches. Daily Vee and Casey Neistat are examples of entrepreneurs who really exemplify the potential success vlogging can bring. 

Customer testimonials: This might sound a bit salesy, but it’s possible to create customer testimonials without being too pushy by simply focusing on a person who used your product or service, and how it changed their life for the better. When done right, the person is at the center of the video, not the product. Again, storytelling is key. This video from 23andMe is a great example of a customer testimonial done right. At 26 seconds long, it’s short, to the point, and still manages to inspire.

Brand videos: Far from a pushy sales video, an effective brand video should encapsulate you or your company’s mission statement and why you do what you do. If done right, this kind of video can build awareness for your brand, and inspire viewers to see what else you have to offer. This video from Salesforce is a great example of promoting brand values and giving a behind-the-scenes look at the company culture, without overtly pushing products. 

3. Controversial

Controversial video content doesn’t necessarily mean offensive, although it can. However, it’s advisable to steer clear of anything too offensive as part of a marketing strategy, especially if you’re a small business. This type of content can include highlighting misconceptions or revealing surprising facts about certain subjects, or even exposing “the truth” about shady brand or industry practices. If you decide to pursue this type of content, tread carefully. While people can handle a little bit of controversy, studies have shown that anything that makes people too uncomfortable can actually negatively impact engagement levels. 

4. Entertainment

This type of video elicits an emotion in your audience, whether it be laughter or tears. A popular example is short comedy skits. For individuals looking to dip their toe in the world of comedy or stretch their creative muscles, many of the popular video platforms we will talk about later provide a great way for building a name for yourself online. These types of videos can also be a great way to preview and promote a live show in your local area, or show snippets of a full-length comedy show hosted on your website.

5. Live Streaming 

Live streaming video content is exactly what it sounds like — video streaming that is recorded and broadcast in real-time. It’s a great way to connect to your audience in the moment.

This kind of content can range from expert interviewees where viewers can submit questions, to having more casual chats with your audience. Many YouTube personalities have live streams every so often just to “catch up” and chat with their viewers, which creates a sense of friendship and community. According to a survey by Lucid, the top three types of live video content among consumers is: 

  1. Q&A sessions with an influencer or expert in an industry
  2. A product tutorial
  3. How-to or explainer video

Perhaps a surprising example of successful live streaming in the past few years is monetized gaming. Many people have made a career out of simply playing games in front of a rapt audience. There are several platforms you can do this, but the most popular choice is Twitch

Video marketing

Where to Post Your Video Content

The options for posting videos online seem to increase every day. Some people post only on social media channels to focus on expanding their reach there, while others also embed the video on their site. Some brands stream videos directly on their website. 

According to the 2020 Social Media Marketing Industry report, YouTube, Facebook, and Instagram are the video channels most used by marketers. Interestingly, these are also the most popular options for live video, too. In this section, we’ll be focusing on these platforms, as well as how to host videos on your own site. 

YouTube

For many people, YouTube is the quintessential video platform that really spearheaded the online video marketing trend way back in 2005. These days, YouTube is the most popular video platform among marketers, and in 2019 it had 2 billion logged-in monthly viewers. 

Whether your goal is to become a successful YouTube influencer, use it to supplement your overall marketing campaign, or simply use it for hosting brand videos, YouTube as a platform holds a lot of potential for success. It’s not too difficult to get started, either. 

As for the type of content that does well on YouTube, basically all the categories mentioned above have the potential to take off. You can even do live streams. Everything from vlogs and how-tos to reviews and comedy skits have the potential to resonate with users. What’s important is that your videos are genuine and relatable. Findings from Google show that viewers respond best to online content that relates to their passions, eclipsing the importance of high production values or celebrity cameos.

It should also be noted that YouTube’s main demographics skew younger. Research has shown that 81% of 15-25-year-olds use YouTube, while YouTube is the second most preferred video viewing platform for 18-34-year-olds after Netflix. This is something you should bear in mind in regards to the kind of content you create. 

Facebook

There are a lot of benefits of posting video content on Facebook. When you upload videos to the platform, people can like and share videos with their friends very easily, which holds a lot of potential for getting many eyeballs on your content. It also provides pretty robust analytics so you can keep track of how well each video is doing.

How to Get Started With Video Marketing

Facebook pioneered the silent auto-play function, which makes it more practical for people to watch videos in spaces where they can’t play sound, such as in-transit. This probably accounts for the success of quick how-tos or simple videos that use eye-catching images and instructive text rather than videos that rely on sound. To see examples of this type of video done right, check out Buzzfeed’s Tasty videos or DIY & Crafts.

In terms of demographics, it’s important to note that the Facebook audience tends to skew older, and is becoming more of the case over time. Fewer teenagers are using Facebook these days, while seniors are the fastest-growing group of users on the platform. 

Instagram

This photo and video-sharing app has been around for a while, but its popularity has yet to wane. In terms of video, Instagram has some similar features to Facebook, but its audience skews younger. You can post videos to show up in the standard feed, IGTV, Instagram Live, or you can opt for the Instagram stories feature. Instagram Stories lets you post photos and videos that vanish within 24 hours. However, you do have the option to pin several to the highlights section of your profile page. 

Instagram stories add a sense of immediacy and urgency to your posts. For businesses it might seem strange to invest in something that will disappear within a day, however, it has proven to be effective. More than 500 million people use Instagram Stories daily, while 68% of users have said they are more interested in a brand or product when they see it featured in an Instagram story.

Your Website

Hosting video content on your actual website will have a steeper learning curve than using a video platform. Most companies these days choose to upload to one of the aforementioned video platforms and embed the video on their site. However, if you have the resources or feel held back by certain platforms’ content policies and want to ensure viewers stay on your site, it may be the best option for you. 

To host video on your site effectively, you’ll need to use dedicated server hosting. To learn more about the benefits of dedicated server hosting and how to get started, check out our piece on dedicated server hosting and streaming content.  

Honorable Mentions

Although not nearly as popular as video on other platforms, Twitter also has video capabilities, and could be explored if you already have a following on the micro-blogging site. If you plan on creating content aimed towards a professional audience, LinkedIn Video may work for you. 

Although not yet as popular an option among marketers as some of the video platforms already mentioned, the TikTok app has been exploding in popularity among 16-24 year-olds, who make up 69% of the app’s user base. If you’re aiming to reach a younger demographic with your content, TikTok is a no-brainer. The focus is on short videos with this app, with most users uploading lip-synching, dancing challenges, and comedy skits. Brands can start with posting original content or paid ads, which show up in its native news feed (although this is still a pretty new feature).

Another option for reaching younger users is Snapchat. In 2019, 53% of 15-24-year-olds in the US used the app. Similar to how Instagram stories work, the focus here is on short, temporary videos. A great option for influencers and individuals looking to interact directly with their audience, brands can also launch advertising campaigns.

Conclusion

When it comes to video marketing, the wealth of options can be overwhelming. Ultimately the type of video content you create and where you choose to post it will be dependent on your niche, what you’re offering, and the particular demographic you want to reach. Before you begin, it’s important to do your research and come up with a concrete plan of action. We hope this guide was a good starting point for your video marketing journey! 

If you’re interested in hosting video content on your own site, check out Namecheap’s dedicated server options.

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31 Jul 2020

5 Digital Marketing Mistakes

We always try our best in digital marketing strategy but we are human and we make mistakes. Sometimes this happens due to a finger error on the part of the manager in the structure of the strategy or in the community. Anyway, here we will tell you 5 digital marketing mistakes that you should avoid when applying your plans.

Sometimes we believe that if we invest more in advertising, sales will skyrocket from one moment to the next, but this is not the case. Over the years, companies have spent millions on television advertising. Today, yet, we need to realize that our purchasing habits as well as the way we advertise our products or services have changed.

Here we present to you the 5 digital marketing mistakes

1. Not having control over your traffic.

One of the biggest mistakes companies make is that they don’t measure results. It helps you categorize your clients appropriately and create the right content. There are different ways to request your results on different platforms. For example: To measure traffic to your website, you can use Google Analytics as a tool.

One of the consequences of this marketing error is that you will not be able to convert. In other words, since you do not know your target audience, you cannot create content that interests them. And, so, your company will not be relevant to them, since you are useless to them.

People make some serious mistakes when creating digital marketing strategies. One of the mistakes that companies usually make is thinking that it should only relate to social networks, but it is not. While evaluating your strategy you need to continue optimizing your website throughout your business’s even organizational behavior.

2. Defining your buyer’s personality

The buyer represents the ideal client for your organization. You must have “real” data and demographic features to create it. You need to think about what motivations and challenges you need to face. Also, the media position where it is present and how my team can help you solve all these problems

Currently, the buyer person has won the race as previously known as the target. Since it is much more precise and so your attention can be further personalized.

Buyer marketing is one of the most important tools in the world. We’re not just saying this because we know the people you’re going to sell to, but it’s also spreading to the bottom of your business. This is important because you can create a goal for each content you create. If they are attracted to your product and the content you are creating, you need to put yourself in the shoes of your audience to define it.

Once you have already created your buyer persona, to be able to create automation you must align it in your purchasing process so that your clients are regularly informed about new offers.

3. Doing wrong social media strategies

5 Digital MarketingSocial networks now have the incredible power to quickly put your company in front of users. There are many success stories but many have gone wrong and what has been created over the years has been ruined by a single tweet or publication.

Many page managers have sinned by overconfidence and made impossible and unforgivable mistakes. In the case of hawkers like Donald Trump, he has released a very unfortunate tweet after being elected President of the United States.

Networking strategies must have a goal, which is that if you want to create more followers on your various accounts, you must create content for it. Or if you just want to promote a product, you need to think about the best way to achieve it. Again here, we refer to the personality of the buyer. Because as we have already mentioned, you must attract people who are genuinely interested in your product and have no useless followers who will not buy from you.

You should do research on what you have already published on your networks. You need to know what are the best times for your posts and what is the best content for social networks. For example, for Facebook where people search for photographs and much more graphic content, you can create infographics, videos, or memes for this location.

Guidelines are the basic plus of social networks. The main reason why companies have decided to go for Internet marketing is this:

  • These platforms have the option of choosing what kind of audience they should target and
  • Thus adjust your budget or objectives to suit your needs.

4. Not using SEO

SEO is a way to attract clients for free. This is a set of purchases and most of them are techniques to improve the position of your website among the internet search engines. Keywords are one of the best SEO strategies. These are the words with which the user searches for a specific topic.

The internal positioning consists of:

  • Dynamic web design
  • Quality content
  • Use relevant titles
  • Use correct website tagging
  • Optimize URLs
  • Notice of Privacy
  • Place the place of your company from Google Maps

External positioning:

  • Get other websites to relate to you
  • Sign up for indexes
  • Take care of your social networks

5. Not creating the personality of your business

You must create a business personality that is identical across all your platforms. Because whenever customers see something related to the topic, they remind you. With the personality of your organization, you will build trust and so much loyalty to your customers. When we rely on something or someone we instantly become faithful. Use the same tone, the same language, and keep your brand identity; the Customer will thank you.

Conclusion

Digital marketing strategies are easy to create but it is easier to make mistakes. You can make so many easy mistakes unknowingly. But you should be careful about this and make the correct plan to apply it to your marketing. Digital marketing mistakes can be done even on social media platforms. But you should not make these mistakes on social media marketing strategies also. Because these mistakes can cost you millions of users and millions of dollars. It is important to review your strategy carefully, make an evaluation with this post, and review what you are doing well and what you need to improve. Thus you can get the best result from your network marketing tactics.

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28 Jul 2020

Network Marketing

You probably have a well-synthesized image of your network. Sometimes you may call it direct sales or network marketing. It can be housewives buying and selling to wear while gossiping and snacking. Or a high-pressure salesperson trying to figure out how easy it is for you to become a millionaire if you’re just yourself, your friends, your friends, etc. They used to buy and sell vitamins with it.

Both images cannot be more than the reality of network marketing. It is not a hobby or a plan to get rich, but an opportunity to make money by running your own business or running full time.

But what does it take to be successful in this industry? There are several steps you can take to begin the process of preparation for mediation. These will be necessary to learn and apply because your growth will be directly linked to them.

1. The first thing you need to understand is the core “product” of your business.

Why are we telling you this? You understand that people are joining you, not because of your organization, products, or services. They will register with you because they give you confidence that you can lead them to success. It is very important that you learn to handle your sensitive situation in all raw situations, especially in the most difficult situations. Otherwise, what we told you in this article will not give you an effective thing. Because the difference between success and failure in networks comes from the ability to manage your emotions. You need to learn to discipline your frustrations and effectively recharge your energy.

For this, you need to learn your skills and Develop yourself on a personal level. So my best advice is to work from your own, harder than your work. And this is the first design that you start for your network marketing.

2. You must be the best product for your company’s products.

The product or service that your organization sells, you must ensure its use and recommend it with passion. Because when you do this your contacts will understand what you are saying and what you agree with and it gives you credibility.

Never promote the product as a product. You have to mean to others that you know everything about the product and brands. There are so many people and products that are marketing all over the industry. But the successful one is those which are marketed with an owner basis. Express those feelings that you have used the product or services and it can give others the best use you promise. When you promote a product through network marketing people don’t see the product first. They measure how you present the product in front of them. So your presentation should be more strong as you can give your best.

3. Deciding which organization to join should be a well-studied decision.

This is extremely important because we think the decision to join an organization should be parallel to the long-term philosophy of the company. You must see that the owners of your company are honest, recognized, and focused people. They must have the full support of the leadership and allies.

A supportive and dedicated organization can help your product promotion better. You can understand this well right. Even a big company, means a big opportunity. Because they have larger communities and larger networks. So you can have a big face of networking people there. But remember that you have to show them the best product that can make a solid result. Otherwise, your brand can face a negative value over marketing. So the bad and the good both you should maintain.

4. Your organization’s leaders should develop a duplicate system that is simple but effective.

This system must be based on good relations between people and the product. The system must focus on the development of new leadership in the organization.

Do not try to reinvent the wheel when creating a new system
Already successful. Without a training system, it would be very difficult to grow and duplicate the network.

5. Find a good mentor to advise you.

The consultant is not necessarily your personal sponsor. Your mentor is someone you respect for their experience and judgment, take advantage of it, learn from their wisdom. Model their behavioral patterns, respect them, and build their leadership.

Respect the time your mentor has dedicated to you because his time is not something you claim, it is what you earn. Your mentor doesn’t necessarily need to know him personally. He can be your mentor through books, audio, video, phone calls, articles, etc. It is a tough struggle to develop your network without the advice of a good mentor.

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