Content That Will Drive More TrafficAn infographic is the presentation of information or data in a visual way. Its name sums it up — info + graphic. Infographics get shared more, viewed more, and loved more than most other content types. They are a powerful way to get your information out there in an explosively visual format. One study found that infographics were liked and shared on social media up to three times more often than other content. The viral potential is there.
Things to keep in mindInfographics can be expensive. The amount cited above — a thousand dollars — is pretty close to the standard price. Infographics used to go viral just by virtue of being an infographic. That doesn’t work anymore. Everyone is making infographics. Today, you have to make it really good to make it shareable. Make a gifographic. Gifographics use the infographic model but feature animated gifs instead of the static images of a conventional infographic. You can check out an example here.
Things to keep in mind
- They are adaptable. The great thing about memes is that they can be adapted for use in any niche. Your niche is neither too narrow nor abstruse to warrant its own meme.
- Memes can be low value, so don’t overuse them. When misused, they can devalue the message or brand that you’re trying to promote.
- Introduce the book: 1-5 sentences.
- Introduce the author: 1-5 sentences.
- Summarize the book’s major points: 1-3 sentences per point.
- Share what you liked in the book: 1-5 sentences.
- Share what you didn’t like about the book: 1-5 sentences.
- Recommend it (or not) to your readers: 1-3 sentences.
- Provide a call to action: Link to the book.
Product reviewsLike the book review, a product review can help establish authority and leadership in your industry. Every industry has its unique array of products, software, and services. When you engage key developers, manufacturers, or service providers, you gain recognition and respect. All you need to do is share your experience with the product and provide your recommendation.
How to do itHere’s a pattern for the product review:
- Introduce the product
- Introduce the producer
- Describe the product
- Share what you like
- Share what you don’t like
- Provide your recommendation
- Provide a call to action
Things to keep in mindIf the product is a physical item, you may want to have a video component to the review. A video allows you to take a hands-on approach to the product as you review it. Take product reviews to the next level Many product reviews are biased, lack credibility, and aren’t very convincing. The reason why this is so is because it’s difficult to create a good one. However, if you actually care about creating great content, that means there is an opportunity here. Before I get into what an amazing product review is comprised of, I’ll give you a chance to look at an example.
Traffic generation is hard.
Traffic generation is hard. But what if I told you I could make it a little bit easier for you? Hi everyone. I’m Neil Patel, and today I’m going to share with you one simple hack that’ll get you more traffic to your website. This hack is called Subscribers. Head over to Subscribers.com. It works for every website. It’s free. You don’t have to pay a dollar. They don’t have some premium service. It’s just a free tool.
What this does,
it tells people every time someone comes to your site through browser notifications, as you can see on the screen, it’ll show you “Hey would you like to get notifications from Facebook or Facebook or any site?” As people say yes and they accept and they want notifications, every time that you have a new message, you can notify them. So when you log in through Subscribers, what you do is you send out a message, you click send a notification, and you can tell all of your subscribers a specific message.
“Hey here’s how to double your traffic.”
“Check out my latest blog post.” Whatever it may be. “Check out this new product or service that were offering.”
What you’ll find is, people will unsubscribe. It’s easy to opt-in, and it’s really easy to opt out. And for that reason, you get a lot of unsubscribes. So if you’re going to monetize your subscriber list, you want to do this as quick as possible. Right when someone subscribes, consider creating a drip. Subscribers have like a drip feature in which you can send out messages within five minutes or even one minute after someone subscribes. Maybe a day later, maybe ten days later. So I created a drip sequence. My first drip sequence, my first message I send out people when you subscribe to twitter, tells people about Uber Suggest, my marketing tool.
The second one, which goes out two days later, tells you about my ad agency, which helps drive more leads, revenue. My third one, tells people to subscribe to my YouTube page. And you can keep going with your drip. Mine is just three messages that I send out. And of course, in between, I’m continuing promoting my website or blog. What I found is, if you don’t send a ton of messages, you still get unsubscribes. So if I were you, I would consider sending out a message once every two or three days. Daily is a bit too obsessive, and it’s too much. But once every two or three days is the perfect amount. That’s all you have to do.
You’ll get more traffic, look at Instagram As you can see I have over a hundred thousand subscribers. It’s the simplest, easiest way to get more traffic and best of all it’s free. So thank you for watching. If you like this video, please leave a comment below, share it, tell other people about it, subscribe. Thank you.