10 Jul 2020

How To Drive Traffic to Your Website

Driving Traffic to Your Website is now an essential part of any 2020 marketing strategy. Not just for big brands but for the big online market also. Your customers want to see other users’ content like theirs, and that’s where influential people, including hundreds of millions of followers, appear.

Social media marketing has become a recurring theme over the past few years. We are sure you’ve heard that some influential marketing campaigns have had bad results.

How can you prevent it? What are the key elements of a successful impact marketing campaign? How can you drive traffic to your website?

You need more than luck to succeed in driving traffic to your website. So make your plan more solid before you launch it online or other social platforms. Here are 10 steps to ensure the success of your marketing strategy: 

  • Define your goals
  • Select the influencers groups
  • Determine the budget
  • Select social channels and tools
  • Create guidelines for participants
  • Launch your influencer marketing campaign
  • Promote and distribute
  • Reward and attract
  • Measure and analyze
  • Take advantage of social data

1. Define your goals

The first step in developing a marketing strategy is to determine the purpose of the campaign and its activities. The same thing applies to Influencer marketing Campaigns. Ask yourself (and your team) how Influencer marketing strategies combine with the conversion flow from the awareness phase and what goals you want to achieve.

Your influencer marketing campaign must have at least one of these four objectives:

  • Build brand awareness and strengthen the brand image.
  • Increase engagement and social interaction.
  • Improve conversions (for example, newsletter subscriptions, free registration, shopping, etc.).
  • Get information and customer data.

When you set goals for your Influencer marketing campaign, make sure the metrics are easily identifiable. These could be, for example, target numbers related to engagement or visibility on social media. Or they could be your quality target, such as people talking about your product/service.

These can also be conversions focused on sales or questions on your website.

The goals of any marketing activity are always set in context. But to ensure that they are measurable, realistic, achievable, and clear.

2. Select the influencers groups

Once you’ve chosen your goals and know what you want to achieve through influencer marketing campaigns, it’s time to plan what kind of influencer is best for you to achieve your goals.

We can often talk about companies’ celebrities and how they stay out of their marketing budgets.

In fact, there is a group of influential people that you can start with and whose budgets are much less. For example, employees themselves are the most neglected asset of any influencer marketing strategy. To get inspiration, see how our clients make their employees the best advocates of the brand.

But the most successful marketing campaigns are made with micro-influencers. Choosing an influencer with fewer followers than celebrities is more understandable.

And why?
Micro-influencers are more likely to respond to comments than big celebrities. And their followers are also more likely to participate in the content. Also, the interest of his followers often matches the content he posts rather than the followers of superstars who are attractive to his wider audience.

If you have a clear target audience (and most marketers do) then it’s even more beneficial to make a naturally effective choice every day related to your potential customers.

If you do not have enough ideas about micro-influencers, you can check out this article

3. Manage the budget

Available budgets are acceptable in all your decisions, from the moment you make your goals, and the effective choices you make.

Some key elements for the budget you allocate are:

  • Content strategy and planning
  • Content creation and distribution
  • Influencer compensation and other rewards
  • Advertising on social networks
  • Other promotions in online media
  • Offline marketing

Promotions that pay influential people to mention a brand or use a product (sneakers, for example) and sharing an image on Instagram usually don’t make much of a difference in the long run of your brand.

A successful influencer marketing strategy requires a monthly budget and resources. So that is aligned with your goals and objectives.

4. Select social channels and tools

Next, decide which social channels you are using to promote your Influencer marketing. There are many channels: Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, Pinterest, YouTube…

Rest ensure you don’t have to use them all.

Choose the ones that are most relevant to you. The most relevant is where you have current and potential clients and where you and your influencers have published content that already creates attraction and commitment.

Also to choosing social channels, the right tools will make it easier for you to manage your influencer marketing campaigns.

To find influencers outside of your current audience, we suggest you take a look at Social. They can help you find influencers who share content within a specific topic.

You can even choose to share content related to your services.

5. Create guidelines for participants

Authenticity, Authenticity, Authenticity – it’s easy for digital natives to identify whether they are integrated with the general flow of content.

So, make sure that influencers do not try to take control of content creation. Create some guidelines that you both agree on:

It is easier for digital natives to identify if they are not integrated with the normal flow of content. So, make sure that influencers do not try to take control of content creation. Create some guidelines that you both agree on:

  • The goal of the activity and scope of work
  • The tone and voice of the brand and the campaign
  • Examples and templates for publications
  • A list of topics or information that cannot be shared publicly
  • A contact person to answer questions

You can include a general template for directions in your influencer marketing strategy. But be sure to change it according to each promotion and group of influencers. If you collaborate with a celebrity to promote user-generated content, you may include guidelines as part of the formal agreement.

6. Launch your influencer marketing campaign

When you have planned and all the tools are in place, it is time to start your influencer marketing campaign. Try to think of something special for the day or week of introduction. The first days are important in setting the tone for the promotion. With our clients, we noticed that people followed what others posted at the beginning of the campaign. And the examples given by early users made a difference in the long run.

Consider starting a Facebook contest to create some extra excitement and engagement. Or, throw a launch party with participants. Be sure to provide everything you need and a photocall for Instagram that ensures and maximizes ROI!

When planning a startup, be sure to consider the content of the selected influencer. The Influencer Marketing recommends creating a shared content calendar so everyone stays up to date.

7. Promote and distribute

When you put so much effort into marketing your effects, don’t forget about promotion and distribution! In fact, about 20% of your time should be spent on content creation and the remaining 80% on distribution. This is an important part of your influencer marketing strategy, so think about it carefully.

There are many ways to promote and distribute content like biological action, ads on social media, content written on your website, email marketing, and much more.

8. Reward and attract

When you promote and distribute your content, it’s a good idea to return the effort to your community and interact with them! Even a simple comment or interaction on your post will make your visitors feel special and more connected to your brand. You can republish some of the best content created by your followers!

9. Measure and analyze

Do you remember what we said in the first step?

Once you’ve started marketing effectively, it’s time to review your goals and see how your campaign responds. Social media combined with tools help you analyze your own metrics. Google Analytics analyzes where your traffic is coming from, what pages your visitors are interested in, and if the traffic translates into sales and conversions over time. Be sure to use analytics tags for links and tell your influencer that your traffic can be easily tracked!

If you haven’t already reached your goal, take action! How can you change the focus or content? Are metrics and goals accurate?

10. Take advantage of social data

Your brand reach and engagement will skyrocket when you engage your audience in creating content. But you can gain insight into your customers. Personalize your written content based on how your followers interact with your content. And take advantage of the data you receive to achieve your goals by targeting ads on social networks. Also, you will find lots of content and even new product and service ideas based on customer information. If marketers have enriched customer data control, now is the time.

We are sure you can’t wait to start creating your influence marketing strategy! To help you get started and structure your planning, register on our influencer marketing platform now.

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18 Mar 2020

10 RULES OF MONEY

The mistakes of past the and lessons learned that made me up for success in the future

Learn from Roberto Blake How to Build Financial Freedom

STOP TRADING TIME FOR MONEY! $1000/Week PASSIVE INCOME!

10-rules-of-money-If you give me 6 Minutes of your day to read this email I’m going to give you some common sense advice FOR FREE, that will serve you better than most of the information on that course, building an asset, or building a business.

Also here is a FREE 20 MINUTE VIDEO where I walk you through the steps I used to go from a $34K/year salary to an over $100K/year income, with no fluff and no BS.

If You’re Broke or Strugglilng Watch this Video

What is Financial Freedom?

For me it means that my living expenses are on autopay without me worrying about them, and that every month I am able to save/invest money towards my long term future, and that I have an emergency fund.

What Would that look like for you? Here was my own answer:

Control over your time and energy for most people would mean becoming self employed. That was my answer and path.

Which may not be for everyone.

The alternative is to save/invest your way to having more leverage by earning more money, which means if you favor the stability of a traditional career, you woud start a side hustle, by freelancing, building an asset or building a business.

There are 3 ways to make money and I've done all 3 of them:

MY PERSONAL FAVORITE INVESTMENT APPS
*Not financial advice (for entertainment purposes only lol)

  • Robinhood because they are introducing $1 Fractional Shares, also very good for beginners and FREE to get start and we both get a FREE Stock when you setup your account.
  • Webull offers some great investment options and also offers a IRA retirement account. And better for advanced users who love analytics and charts and data. Also gives you a FREE stock when you get setup with and account.
  • Acorns, this is what I use to passively save/invest in my portfolio and is also FREE to use and has a great feature that can roundup and invest the lose change on your debit card and credit card purchases. When you signup FREE we both get $5 to invest!
  • M1 Finance, this account allows you to buy Fractional Shares. If you can’t spend $200 to buy something like Microsoft you can still buy fractions of a share with even just $20. When you signup FREE we both get $10 to invest!

MY PERSONAL FAVORITE INVESTMENT APPS
*Not financial advice (for entertainment purposes only lol)

  • Robinhood because they are introducing $1 Fractional Shares, also very good for beginners and FREE to get start and we both get a FREE Stock when you setup your account.
  • Webull offers some great investment options and also offers a IRA retirement account. And better for advanced users who love analytics and charts and data. Also gives you a FREE stock when you get setup with and account.
  • Acorns, this is what I use to passively save/invest in my portfolio and is also FREE to use and has a great feature that can roundup and invest the lose change on your debit card and credit card purchases. When you signup FREE we both get $5 to invest!
  • M1 Finance, this account allows you to buy Fractional Shares. If you can’t spend $200 to buy something like Microsoft you can still buy fractions of a share with even just $20. When you signup FREE we both get $10 to invest!

MY FAVORITE PERSONAL FINANCE APPS

*Not financial advice (for entertainment purposes only lol)

AWESOME VIDEOS AND CONTENT

Here are some great videos and other content #TeamRoberto has for you!

AWESOME VIDEOS AND CONTENT

Recommended Resources to help you be more efficient and effective!

    • BENCH is the service I am currenlty using for my bookkeeping as far as my business and this is taking away a ton of my anxiety as I prepare for tax season.
    • Kajabi is the platform that I’ve used to build my coaching business, membership and online courses. It’s an all-in-one solution for anyone looking to build an education based business and handles everything including automation, webinars and building marketing landing pages for your products.
    • EPIDEMIC SOUND makes royalty free music simple and has helped me with background music and sound FX. Get a 30 day FREE trial and see if you like it for your content.
    • BLUEHOST is a simple to use option if you want to setup a website or blog with wordpress. And our readers actually get a nice discount.
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18 May 2018

Creativity, consistency and context

Creativity, consistency and context

Success-LeadsMy career as a graphic designer has served me well in marketing. It gave
me insight in a very meaningful way into how important these 3 C’s are.
When you are building a brand everyone knows you have to be unique.
What many people struggle with is how to do that in a way that is easy to
maintain when it comes to being consistent. It is often
overlooked, but the value of it is tremendous.
As human beings we pick up on patterns. We like
things that make us do less brain work. By being
consistent you are creating a subconscious
preference for your brand. Obviously by being
unique you are also getting attention and setting
yourself apart as important.
When you combine those too very powerful things with giving people the
right context, something almost magical happens. Brand loyalty. They see
you as the answer and experience they want; you become what they crave.

Build a Community

Success-LeadsBuilding a Personal Brand is great and has a lot of benefits. But what about
building a community around your brand? Engaging with your most active
audience members has a lot of value. You can learn things about your brand
and your presentation style that you’d have to pay thousands for audits or
coaching to find out about.
The feedback you get can be the difference
for you in knowing what direction to take your
brand or whether it is time to pivot. Having
the perspective of others can let you catch
things you may have overlooked if you kept
going it alone. Your community can give you
the clarity of purpose that you need.
One of the additional benefits of community building is that you gain a
large group of accountability partners. Most people try to rise to meet the
expectations set by them for others. This can be a great motivator when all
else fails. You will deliver and be your best self even when it is hard because
you want to know that you are giving other people what they deserve.

SEO Friendly

Compellingly transform plug-and-play expertise whereas efficient platforms. Authoritatively communicate quality sources vis-a-vis standards compliant partnerships.

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