24 Jul 2020

How To Create a Website For Your Small Business 2020

Having a website for your business is a must in the digital era. Not only will it give potential customers a glimpse at your products or services without having to travel to a physical store, but a properly managed website also serves as an effective marketing tool for every kind of business. Here, we will discuss how you can create a website to boost your own small business.

Choose a Memorable Domain Name for your Website

Before coming up with a domain name, it’s crucial that you already have a registered business name. It can also help you avoid complications in the future in case someone else registers your business and domain name. That being said, you should have ideally set up your website and social media accounts when you registered your business name. However, if that’s not possible, check if your business name is available as a .com domain name. You can always choose a local domain or a .shop one depending on what you like or what is available. Make sure to keep it short and sweet so that customers won’t have a hard time remembering it.

Select a Reliable Website Host

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A web host is where your site will actually be stored for users to access. This is why it’s essential for it to have no downtime and fast loading features. Some of the most commonly used web hosting services are from DreamHost, HostGator, and GoDaddy. Their affordable monthly plans and upgrade options make them appealing for small business owners. You can include the cost for web hosting in your overall business plan so you have a clear picture of your total online costs.

Create Different Website Pages 

Good business websites always have more than just a home or landing page. A huge part of your effort in building a website will go into creating the different pages and filling them with high-quality content. This will also include some creativity and coding skills for web design. While you can outsource this part of the process, it’s still better to know how to do it yourself so you can fully control the outcome. A cursory knowledge of web development can go a long way when tweaking your website to exact specifications, as this precision is usually achieved when coding from scratch or editing open-source code.

Secure Online Payment Methods 

Making online payment methods available through your website will create a new avenue for more sales. The most convenient way to do this is by using e-commerce software. Business News Daily enumerates some of the best e-commerce software this year, with Shopify and Magento coming out on top. Shopify is best for beginners who want an easy-to-customize payment page without touching any code. On the other hand, Magento is open-source software that lets you play around with the code to design your shop and payment options to your liking. Once again, in both cases, you can benefit from a basic understanding of web development to truly make your website look and function the way you want it to.

Overall, building a website is doable on your own if you make time to learn about web development and design. By carving your own space online, you’re also creating an accessible platform for your potential customers and partners.

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14 Jul 2020

6 Social Network Marketing

Many companies in the world already understand the importance of 6 Social Network Marketing. there are more than 20 thousand clients who are investing resources on the internet and reaping good results from this investment.

We already know some of the objectives to which marketing is directed are. The generation of potential customers, increase sales, build customer loyalty, and business growth. And in this, Social Media is not “something” detached. It is hoped that it will help achieve all these goals. Thus, what better than to highlight some tips and vital aspects that you can take into account when giving way to the adventure of the media and social networks.

1. Be consistent with 6 Social Network Marketing

Brand strategy on social media cannot work in isolation from the overall strategy.
Activities performed on various channels online and offline can certainly perform inconsistencies and personalized messages. Cross-promotion will increase the spread of your messages in your social spaces. Also, engagement, which is the main reason for measuring the ROI of social networks.

Consistency must be your goal so that your audience can easily identify the content of your brand.
But just following your brand on social media is not enough. Because it will have very little benefit in the long run and will result in no specific action being taken online. You need strategies that encourage active engagement and conversion. Customers didn’t like the new customer experience so much and social media is great for it.

2. Personalize your messages

Social networks allow you to adapt to the personality of your customers and provide personalized content. Whether digital or offline, customers want a fun shopping experience. Younger customers are not specifically against advertising or branded content. But they want it to be relevant and match their personality. The era of mass communication that appeals to everyone is over. Personalize your every action and your messages on social networks. So that you can expand your area and use social media for your online business. 

3. Be present on the networks where your customers are.

There are available social media platforms to build your online business strong. But you have to use these social networks for your online business properly. If we ask you to run your campaign on all social sites can you afford it? Of course no right, so you have to choose the best option for you. You have to make a deal like an influencer marketing platform to these available community based social networks.

“Which brand generates the most traffic?” The title is a 2016 study conducted by Adobe Digital Insights among 1000 customers in 5 European countries. Facebook expresses itself as a social media platform of choice for conversations between brands and their audiences. The general public indicates that it uses an amazing majority of Facebook to follow and communicate with brands. But other networks are used: 599% of Instagram users use the platform to interact with the brand and 35% use Snapchat. Twitter’s influence (53%) and Pinterest’s (42%).

4. Pay attention to their habits

Your accounts must be personalized, dynamic, and subject to sustainable animation. But, they must take into account the habits and methods of the customers present there. While Facebook attracts Internet users in the morning and at the end of the day, Instagram records the peak of engagement during lunch.

Consider the ability to spread your message, but to respond to your community. Social and this amazing study on French retailers revealed that it takes an average of 3:34 hours for a community manager in France to respond to a client on social networks (less than 30 minutes in the US). It is important to take this issue seriously. Because the response to social media for your online business is a vital element. You should pay the price for this sentence- “The combination of natural responses in the purchase journey”.

5. Organize contests involving your online business

Games-competition is a powerful marketing tool that can be used to create in-store availability. Offer your customers exclusive coupons via social media that they can cast from the business. When customers place coupons, they are more likely to shop (89% of customers use paper coupons), while studies show that three out of five shops are actively looking for promotional coupons online.

6. Share exclusive information on offers and events in stores

However, commercial activities are not limited to the competition. Customers like to get exclusive offers, they are important and considered. Introduce your new collection, organize flash sales, personal sales. Or offer exceptional discounts to your fans and customers, or to customers who log in to your online store, and stay connected to social media. Use your social media to communicate about these offers and this strategy will get you there.

7. Use location-based marketing techniques

Geolocation is a key factor in attracting your customers to online stores. You can offer personalized promotions and offers in stores targeting customers based on your geographic location.

Setting up can certainly be easy and allows you to create individual landing pages with full details of promotions or current offers. Also, don’t hesitate to set up geographic matches. Promote it on social networks and save partnerships in the contest for people who go to online stores. Also, it can be at the venue of the event, to allow registration for their draw. Then, you can invite them to share on their social networks to give them more visibility into the operation.

8. Identify the right influencers

Today, customers want to talk about their purchases on social media.

“Influencers” plays an important role in buying activities. Since they distribute content, photos, and sometimes video tutorials on specific products they guide customers according to their choice. Thus the influencer marketing and influencer marketing campaigns are getting much popularity now.

Identify influencers in your community and reward them with coupons on their next visit, for example. A great way to thank your local customers, build loyalty, and encourage them to tell your brand.

Conclusion
Many consumers are now following their favorite brands on social media. The number of followers on the online brand has increased by + 30%. And in one year the situation has intensified and the number of engagements (e.g., tweets, comments, etc.) has exploded: 11 times more on Instagram and 3 times more on Facebook. So, most of your customers are sharing a lot of valuable information on social media. So you can apply your strategy using this resource to move information towards your online business. Also, you can promote the information that encourages you to increase sales. We hope these points will help you inspire to use social media for your online business effectively. You can apply so many marketing strategies like digital marketing, influencer marketing, and so on. But be prepared for it before you set up your online business launching.

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24 Feb 2020

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