15 Apr 2019

 Social media channels

Which Social Media Channels Should I Use For My Business?

That is the million dollar question I get asked ALL the time.

In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks.

Sorry it’s a little long, but I hope this will help you…

A few tips:

Tip #1: Look into each social media channel and determine which will work best for your business. Consider the following important factors with each: The product or service you are offering and the available human and financial resources at your disposal. Social media may be free, but think about the value of your time!

Tip #2: Don’t sign up for EVERY social media channel because they are new or popular kid on the block. Determine which is MOST relevant to your business. Rather be excellent with one or two channels than mediocre at five or six.

Tip #3: Before deciding which social media channel to be active on, work out a clear and implementable plan. Many people lose their business focus while becoming social. It has a negative effective on the business due to the time lost trying to come to terms with social media. A plan really helps you to stay focused.

Tip #4: Don’t get frustrated. Stick with it. Social media takes time and an investment of your time over a sustained period in order to achieve results.

Here is a list of the most popular and effective social media channels:

Facebook

This is by far the biggest social media channel, with an estimate of 1.11 billion peopleusing the site each month, 665 million active users each day, and generates up to 645 million local business page views per week, Facebook has proved that its popularity amongst users is here to stay. Facebook can be thought of as the “social” home for your business on the Internet. It’s a place people can go to leave a message, browse through business products and photos, or chat with you online. With so many TARGETED potential customers, creating a business page is a must, but remember that it needs to be updated on a daily basis with not only promotional information, but engaging and interesting content as well. Know that this platform does need a considerable amount of human and financial resources (advertising), and, if done right, the benefits to your business will definately be seen.

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Twitter

Twitter is full of people with things to say, and you can listen! This social media channel has an estimated 215 million active users. Twitter is meant not so much for friends and family but for people you actually want to communicate with. You may think the 140 character count (or the amount of words you can tweet) is limited, but when used correctly, you can reap the rewards. Twitter has proved its worth in recent years as a platform for breaking news. Use the great hashtag feature to keep up with and be part of the latest trends and news worthy events. Twitter is also a great way to connect with your customers. If you have an unsatisfied customer you will hear them on Twitter, and this is your chance to excel at customer service. If you have succeeded in gaining some popularity with your twitter account you will know how viral twitter can be.

Instagram

If you’re not already aware, Instagram is a photo-sharing program.

What makes Instagram different from other photo-sharing programs is that it’s a free app which can be downloaded onto iPhones and some Samsung and Android devices. It enables users to apply a variety of filters to pictures with a simple press of a button. Do not sign your business up if you are not going to use your smart phone. Though you can manage your Instagram account via your PC, you can’t upload images to Instagram without a third party tool from your PC. Instagram is great for products, pictures of staff and developments within your business, and using this social media channel can add the ‘we’re just human’ factor to your business. Statistics show that there are between 130 and 150 million users, but you need to understand the demographic of these users and determine if this is the right target audience for your business: The majority of users (70%) are female between the ages of 18-35.

YouTube

This social media channel is the most popular video oriented site and has an estimate of over 1 billion unique visitors every month, with over 100 hours of video uploaded to YouTube every minute. A huge factor to note with YouTube is that (1) it’s the second largest search engine after Google (not Yahoo or Bing!). So, having content here that is optimized to be found by someone looking for your product, service, or niche can have enormous benefits; and (2) YouTube is owned by Google! When it comes to boosting your SEO (Search Engine Optimization) ranking, videos are over 50 times more likely to appear on the first page of search results as part of the blended results that Google now shows.

But the YouTube market is competitive. It really is a social media channel to choose if you have value videos that invite engagement, sharing and that users will enjoy. If your business can visually show how their services, products and employees are different from all the rest out there, this social media channel is a winner. Note the costs and human resources involved in producing good, valuable videos before signing your business up.

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15 Apr 2019

Why do you need a website

Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.

These days building a business website or eCommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising.

Walk into the first small business you see and ask if they have a phone.

Go into the next small business and ask the same question. Once you’re convinced that every small business has a telephone, get back in your time machine and set it for today.

The point I want to make is that not having a small business website today would be the equivalent of not having a telephone any time after telephones became routinely available.

Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.

With so many low priced online services, there’s really no excuse to keep putting it off.

Still not sure how having a website will help you grow your business?

Here are ten reasons every business needs a website:

1. Your customers expect it.

If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.

If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.

2. It provides social proof.

Ninety percent of consumers claim that online reviews influence their buying decisions.

You could rely on FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.

Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.

3. You control the narrative.

It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.

A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.Success leads

Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.

4. More bang for your buck.

When you use a free website-building tool, like WordPress.com, you position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.

5. You don’t need extensive coding or technical skills.

Because WordPress — and a number of other website-building platforms — offer online tutorials and community-based support, almost anyone can get a basic website up and running in about thirty minutes.

6. Your competitors all have company websites.

Consumers typically start their buying journey with research and recommendations from peers and social network connections.

Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.

So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

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18 May 2018

Creativity, consistency and context

Creativity, consistency and context

Success-LeadsMy career as a graphic designer has served me well in marketing. It gave
me insight in a very meaningful way into how important these 3 C’s are.
When you are building a brand everyone knows you have to be unique.
What many people struggle with is how to do that in a way that is easy to
maintain when it comes to being consistent. It is often
overlooked, but the value of it is tremendous.
As human beings we pick up on patterns. We like
things that make us do less brain work. By being
consistent you are creating a subconscious
preference for your brand. Obviously by being
unique you are also getting attention and setting
yourself apart as important.
When you combine those too very powerful things with giving people the
right context, something almost magical happens. Brand loyalty. They see
you as the answer and experience they want; you become what they crave.

Build a Community

Success-LeadsBuilding a Personal Brand is great and has a lot of benefits. But what about
building a community around your brand? Engaging with your most active
audience members has a lot of value. You can learn things about your brand
and your presentation style that you’d have to pay thousands for audits or
coaching to find out about.
The feedback you get can be the difference
for you in knowing what direction to take your
brand or whether it is time to pivot. Having
the perspective of others can let you catch
things you may have overlooked if you kept
going it alone. Your community can give you
the clarity of purpose that you need.
One of the additional benefits of community building is that you gain a
large group of accountability partners. Most people try to rise to meet the
expectations set by them for others. This can be a great motivator when all
else fails. You will deliver and be your best self even when it is hard because
you want to know that you are giving other people what they deserve.

SEO Friendly

Compellingly transform plug-and-play expertise whereas efficient platforms. Authoritatively communicate quality sources vis-a-vis standards compliant partnerships.

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