My career as a graphic designer has served me well in marketing. It gave
me insight in a very meaningful way into how important these 3 C’s are.
When you are building a brand everyone knows you have to be unique.
What many people struggle with is how to do that in a way that is easy to
maintain when it comes to being consistent. It is often
overlooked, but the value of it is tremendous.
As human beings we pick up on patterns. We like
things that make us do less brain work. By being
consistent you are creating a subconscious
preference for your brand. Obviously by being
unique you are also getting attention and setting
yourself apart as important.
When you combine those too very powerful things with giving people the
right context, something almost magical happens. Brand loyalty. They see
you as the answer and experience they want; you become what they crave.
Building a Personal Brand is great and has a lot of benefits. But what about
building a community around your brand? Engaging with your most active
audience members has a lot of value. You can learn things about your brand
and your presentation style that you’d have to pay thousands for audits or
coaching to find out about.
The feedback you get can be the difference
for you in knowing what direction to take your
brand or whether it is time to pivot. Having
the perspective of others can let you catch
things you may have overlooked if you kept
going it alone. Your community can give you
the clarity of purpose that you need.
One of the additional benefits of community building is that you gain a
large group of accountability partners. Most people try to rise to meet the
expectations set by them for others. This can be a great motivator when all
else fails. You will deliver and be your best self even when it is hard because
you want to know that you are giving other people what they deserve.