16 Oct 2020

Marketing Planning 2021

Anytime you may plan to run marketing campaigns with influencers. You already know that Marketing Planning is one of the most profitable marketing channels. You’ve set a budget and started planning your campaign.

Now you want to know how to make the most of your money and maximize efficiency and return on your promotional investment. You need to find the right influencer and plan your strategy to make sure each of your money is used properly.

An influencer is a term that has begun to be used in recent years to classify many followers on social networks. There stood the “celebrity”, the official figure. Also the entertainer, the artist, the athlete, and other personalities. All this is widely recognized in real life and debuted in WebWorld 2.0. But, according to some studies, micro-influencers have been made public due to the need for niches and brands in the market.

How much you spend on your campaign depends on how you work with influencers. You have several options. You can go with macro-influencers, who have extensive access and are usually charged thousands of dollars per post. Or micro-influencers, who arrive in small quantities but charge hundreds of dollars only for sponsored posts.

What are influencers?

An influencer is not a celebrity, although there are celebrities who have suddenly become influencers. This new profession according to digital marketing strategies.  It refers to people who work a lot on their social networks in a commercial way. And they have created a personal brand from their profile.

The word influencer means who can influence others with class. Their figure makes their opinions and giving through the network have credibility on the topics in which they are specialized. In short, an influencer is a person who can make your business get more reputation and visibility online.

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Who are Micro-Influencers?

Influencer Marketing is a new trend where the brand can lead their service to the audience. It can present the person who is able to grab people’s attention and start conversations. Regardless of the purpose of the business, it is somewhat fertilized on social media.

Naturally, groups interested in themes, lifestyles, services, or products are formed in these social ecosystems. Influencers play an inspiring, empowering, and reliable reference role. Then comes the creativity with which a marketing technician combines these and other elements.

These keynotes set it apart from other influencers:

  • They specialize in digital media where they maintain a high level of interaction with passionate and committed communities.
  • They focus on a specific subject over which they show great authority and a reference for their followers.
  • The number of followers is important. But it is secondary to the degree of affection and the relationship of empathy that it has been able to establish with its target audience. There is already room for a micro-influencer to run the strategy from a thousand followers.
  • The scope of its content is limited but it provides a very high percentage of performance.

Promotions with these influencers are raised from the first moment without trying to maximize results. Commercial overflows venture their core assets: trust. Thus, a well-planned collaboration that can be spaced over time has been imposed.

The combined action of several micro-influencers produces a very interesting alliance and a significant step. Increasing the rate of variables is a sure sign that the right action is being taken.

There is also the risk of harming the right kind of influencer or expanding their skills to offer a business.

Who are Macro-influencers?

Typically these types of influencers are persons that have a lot of followers, from> 100,000. If they can cover the level then they are already counted as macro-influencers. Before, celebrities not only had the ability to reach a wider audience. But with the rise of social networks this scope is expanding. At the same time, keeping the path of new social media personalities helps influence marketing brands to become more convenient.

These keynotes set it apart from other influencers:

Promotions with macro-influencers are defined by a significant investment involved for BRAND. It is true that they allow you to have more control over the campaign, choose the right person, and give specific directions. Other highlights are:

  • Its reach is greater
  • Has a wide audience
  • Less time to select and manage them
  • Lower risk of fake followers or engagement
  • A higher level of professionalism

One of the flaws we find when working with influencers in this department is the high cost and there must be a PR agency to handle them. The price of a piece of content will depend on the condition of the influencer. But it can be around 2000 to $50,000 (published on social media today).

For example, world-famous footballer Cristiano Ronaldo from Real Madrid. Cristiano Ronaldo reportedly earned $36 million for Nike in 2016. But with 238 million followers on his Facebook, Twitter, and Instagram account, earning $13 million. Ronaldo has approved Nike products in 59 posts in the last 12 months (Hookit).

Another big problem is the lack of confidence they can generate. According to a survey, only 3% of consumers were influenced by celebrities in their product purchase decisions.

Promoting a product on a celebrity’s social accounts often seems unnatural. So users don’t trust the content much and are doubtful about whether the influencer actually uses the product.

So who should you go with?

The key aspect of a well-influenced campaign is that it should feel authentic. Influencers take the message of the brand and show it to their audience on their terms rather than acting as a spokesperson for the brand.

It is important that brands seek professionalism and expertise. Micro-influencers often strive for higher engagement rates, but this is not always the case. How a micro-influencer treats branded content and how their audience responds to their posts is important to stay out of the number of followers.

There is no one-size-fits-all approach to effective marketing. And different campaign goals consider working with different types of influencers. We emphasize that depending on the quality of an influencer if an influencer has 50,000 followers or 5 million, brands should always try to work with people who create quality and protective work for brands that make fans useful.

Conclusion

What you should always keep in mind when hiring the services of any of these influencers is:

  • that their profile fits the brand,
  • that they have feedback with their audience,
  • that they are constant,
  • that their content is original and
  • that it is professional.

You must bear in mind that the type of influencer you choose, authenticity is the most important thing. 

Whether you’re a startup, a small business, or on a tight marketing budget, micro-influencers can offer the best for your money.

That doesn’t mean you should avoid working with macro-influencers. If you have the budget and can find relevant macro-influencers for your campaign, go with them. You can partner with them instead of, or beside, micro-influencers. But if profitability and high return on investment are your top priorities, you should focus your efforts on micro-influencer marketing.

Do you have any questions about the points covered here? Or would you like to share some more tips on working with micro and macro-influencers? Feel free to leave a comment below. If you need an agency to help you build a digital marketing plan for your business, contact us without obligation.

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28 Aug 2020

How does Network Marketing work 2020

Network marketing is a new marketing strategy that is about 99% different than other strategies. This strategy does not include advertising panels, placards, or television or radio spots. In fact, it is based on the so-called word of mouth advertising your Business.com

Network marketing works by selling through other networks, also called agents. This other network will take care of customer-related sales. It includes the possibility of sponsoring customer-related sales soon.

Nowadays this type of marketing is much more successful in America. Network marketing is now applying to the online marketing platform now. Even in the social network area, this marketing is growing to develop business strategies. So networking is effective for promoting and branding your products or services. Also, it can be helpful in making the brand efficient by using other different networks.

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How Does Network Marketing Work?

Did you know that everyone does network marketing daily without knowing it? Even you… Well yes!

Imagine you went to a new place for a coffee. The price, the service, the decor all seem perfect to you. All without exception.

It’s normal that later you want to tell everyone about it. Tell them about your experience and tell them about your best times. Congratulations, you’ve just marketed all of his fantastic networks!

Also, you do this same thing on social media and other network platforms online. You post on your shopping and comment on your interest or give some reactions to it. It reflects the positive or negative impression of the issues. And directly or indirectly it makes network marketing concepts.

Network marketing is unique but natural. 

In reality, you have done nothing but be natural, and that is what network marketing needs. It doesn’t depend on television advertising where we think the product is good. But it depends on the naturalness and sincerity of its customers who have their own network, the people around them.

This marketing also can be applied to different purposes. And one can apply it for his business growth. But how can you make your marketing strategy., how can you set your online plans with network marketing?

Digital marketing companies can help you develop your strategy. For this, you need to let them know your goals and your purposes so that they can advise you and put in place the most effective strategy. There are so many digital or online marketing agencies near you. But you have to choose the leading one who can work your marketing issues within an effective period. So be serious about this selection for the best marketing agencies.

What are the strategies for successful network marketing?

You must know that for network marketing to succeed, it must have excellent strategies. We thus cite the techniques below:

Reward your associates well

This is the key to success and hoping for more traffic from your representatives. The company must then:

  • First of all, provide them with good training and teach them the art of marketing in question;
  • Paying them based on their deal will boost them to do more purchases;
  • Above all, do not subject them to conditions likely to exert pressure on them. For example, the minimum quota to be respected.

Choosing the right product to market

The deals company must not neglect the quality of the product that it will offer for purchase. It should also not make a hasty decision on the product under penalty of attracting a bad reputation. You have to make sure that the product is interesting and likely to provide good marketing.

Usually, the type of products offered for business is those that can be marketed in different networks. So you have to give the product promotion the highest value for network marketing. You can market the service or product on social platforms. But there should be a network strategy that can follow up on your progress. For this section, influencer marketing can be an effective one. If you do not know about influence marketing, learn from here.

Make room for viral marketing:

You should know that network marketing does not work without viral marketing. The second is actually a type of advertising that quickly spreads from one person to another. The Internet and its powers need to be used to transmit information directly and quickly.

There are so many ways to develop your marketing strategies. A great way to know which of these tactics best suits your business, is network marketing. With this, you can analyze the business with your weakness and strength. Also, you can create the next marketing plan depending on the measurement of this marketing result. So different marketing strategies should be applied for measuring different aspects. If you need more ideas on marketing you can read out other posts based on marketing. You can share your thoughts with us through comments. We are always loyal to your idea and concept. For any marketing, discussion contact us without any hesitation. Till then keep networking in real or social life and explore your branding. Thank you!

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14 Aug 2020

What is digital marketing 2020

Digital marketing is now one of the solid ways to make your online promotion great. Many people called it online marketing also. It contains all those advertising and business actions that can help your visibility. The strategy of digital marketing can execute in the media and internet channels.

This aspect has been applied since the 90s as a way to assign offline marketing techniques to the digital universe.

Identical to the huge growth and evolution of digital technology, online marketing has been experiencing, progressively, and very quickly. Profound changes both in the techniques and tools used (and their complexity) and in the chances it offers to recipients. Let’s see how!

Know how digital marketing was born: from web 1.0 to web 2.0!

In its beginnings, online marketing was based on 1.0 web pages and was a translation of advertising from traditional media (television, radio, paper media …) to the first web pages, which did not allow bidirectionality in interaction with users. The advertising companies were in full control of the message and limited themselves to showing it to the audience.

Also, the advertising of the web 1.0 platform was limited. In most cases, representing a showcase of products or services in the form of an online catalog. Even so, this type of advertising already pointed out interesting features. Such as possible public opportunities, the possibility of updating the content.  Also the combination of texts, images, and other multimedia formats.

But, in a few years, the revolution came. Crazy technological advances allow for the widespread circulation of a high-level Internet.. Web 2.0 was born and, with it, marketing 2.0 (as digital or online marketing is also known today). And often change!

From that moment on, it became possible for all users to share information easily. Thanks to social networks, forums, or platforms. Because of allowing the almost instant change of pieces that were before impossible. Such as photos and videos.

The Internet became much more than a means of searching for information. And now it has become a great community. Currently, the network is only understood to exchange information in two directions. Feedback is total and central between brands and users, with the pros and cons that this requires.

The tools of digital marketing

Digital marketing puts at our order a series of tools of great diversity. From which they can be carried out from small actions at almost zero cost to complex strategies.  And obviously more expensive in which endless techniques and resources can be combined.

These are the main ones:

Web or blog: Without a doubt, a web or a blog are two of the main tools from which to organize a digital marketing or inbound marketing campaign. It is a digital strategy to attract users. And then convert them into customers by generating value content and non-intrusive.

But, the use of a website or blog as the central axis does not mean exclusivity, quite the contrary. It is possible to use, in a mutual or parallel way. Other digital actions to give greater visibility to campaigns are social networks, video platforms or forums, etc.

  • Once you are clear if you want to make a website, a blog, or both, remember that you have to make another decision. For example, what domain will you use, where will you host your page, what will the site’s structure be like, what content will it have, how will you create them, what techniques will you use to get users to reach your page. ..

Search engines: Search engines, such as Google, Yahoo, or Bing, are tools that allow internet users to find content related to what they are looking for.

  • To successfully position a page or blog in the top positions of search engines and get visitors, you need to carry out organic positioning (SEO) or paid (SEM) actions in your online marketing strategy.
  • Display advertising: It is the most traditional branch of digital marketing. It could be considered the billboard for the digital medium. These are advertisements (banners) of different sizes and formats (texts, images, graphics, videos …) that keep a space on internet sites in an engaging and impressive way.

Email marketing: This successor to the classic mailbox is possibly the most expert but still useful tool. Because she has known how to adapt to changes and her ability to work in order with other plans, such as follow-up and lead training.

  • Email marketing can be shot in own or third-party databases.. From which messages are made in the form of newsletters, catalogs, courses, etc.
  • Social networks: These platforms, as you know, have not stopped growing and gaining popularity since the approach of digital marketing. Also, they have been able to adapt perfectly to the changes and demands of users and user habits.

Social networks are completely effective for content distribution, as well as for creating a brand community, branding, and even online shopping, user management, and customer service.

Besides, in many of them (Facebook, Twitter, LinkedIn, Instagram, etc.) there is also the possibility of launching segmented online advertising campaigns, which can be a good addition to any online strategy.

The advantages of digital marketing or online marketing

Digital marketing is a crucial strategy for brands due to the great opportunity for growth, branding, and sales or customer benefit that they represent.

The vast majority of potential customers, or at least the vast majority, are constantly connected to the Internet from computers and, in recent years, via their mobile phones or tablets.

This context has fostered a wide range of advantages of digital marketing, among which are:

  • Affordable costs. Online marketing is affordable to budget. Especially when related to regular marketing channels such as television, radio, or the press.
  • Greater capacity for control, optimization, and correction of campaigns due to the collection and possibility of real-time discussion of the results obtained, also, accurately.
  • Great flexibility and dynamism. With the possibility of carrying out tests and changes on the go depending on the results obtained and the behavior of users of a campaign.
  • This allows for a very specific, personalized, and precise partition. In an online marketing campaign, the company can segment its campaigns taking into account the sociodemographic, irrational data of the users, as well as their presence on the internet.
  • It allows an exact measurement of the campaign. Results obtained, benefits, return on investment (ROI), etc.

After this presentation, we hope that it has become clearer what it means and, above all, what it means to do digital marketing or online marketing today. So we would like to know your opinion. Do you have any questions about how to apply it to your project? Do you know more advantages or ways to optimize your campaigns? Tell us about it! 

 
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