Which Social Media Channels Should I Use For My Business?
That is the million dollar question I get asked ALL the time.
In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks.
Sorry it’s a little long, but I hope this will help you…
A few tips:
Tip #1: Look into each social media channel and determine which will work best for your business. Consider the following important factors with each: The product or service you are offering and the available human and financial resources at your disposal. Social media may be free, but think about the value of your time!
Tip #2: Don’t sign up for EVERY social media channel because they are new or popular kid on the block. Determine which is MOST relevant to your business. Rather be excellent with one or two channels than mediocre at five or six.
Tip #3: Before deciding which social media channel to be active on, work out a clear and implementable plan. Many people lose their business focus while becoming social. It has a negative effective on the business due to the time lost trying to come to terms with social media. A plan really helps you to stay focused.
Tip #4: Don’t get frustrated. Stick with it. Social media takes time and an investment of your time over a sustained period in order to achieve results.
Here is a list of the most popular and effective social media channels:
This is by far the biggest social media channel, with an estimate of 1.11 billion peopleusing the site each month, 665 million active users each day, and generates up to 645 million local business page views per week, Facebook has proved that its popularity amongst users is here to stay. Facebook can be thought of as the “social” home for your business on the Internet. It’s a place people can go to leave a message, browse through business products and photos, or chat with you online. With so many TARGETED potential customers, creating a business page is a must, but remember that it needs to be updated on a daily basis with not only promotional information, but engaging and interesting content as well. Know that this platform does need a considerable amount of human and financial resources (advertising), and, if done right, the benefits to your business will definately be seen.
Twitter is full of people with things to say, and you can listen! This social media channel has an estimated 215 million active users. Twitter is meant not so much for friends and family but for people you actually want to communicate with. You may think the 140 character count (or the amount of words you can tweet) is limited, but when used correctly, you can reap the rewards. Twitter has proved its worth in recent years as a platform for breaking news. Use the great hashtag feature to keep up with and be part of the latest trends and news worthy events. Twitter is also a great way to connect with your customers. If you have an unsatisfied customer you will hear them on Twitter, and this is your chance to excel at customer service. If you have succeeded in gaining some popularity with your twitter account you will know how viral twitter can be.
If you’re not already aware, Instagram is a photo-sharing program.
What makes Instagram different from other photo-sharing programs is that it’s a free app which can be downloaded onto iPhones and some Samsung and Android devices. It enables users to apply a variety of filters to pictures with a simple press of a button. Do not sign your business up if you are not going to use your smart phone. Though you can manage your Instagram account via your PC, you can’t upload images to Instagram without a third party tool from your PC. Instagram is great for products, pictures of staff and developments within your business, and using this social media channel can add the ‘we’re just human’ factor to your business. Statistics show that there are between 130 and 150 million users, but you need to understand the demographic of these users and determine if this is the right target audience for your business: The majority of users (70%) are female between the ages of 18-35.
This social media channel is the most popular video oriented site and has an estimate of over 1 billion unique visitors every month, with over 100 hours of video uploaded to YouTube every minute. A huge factor to note with YouTube is that (1) it’s the second largest search engine after Google (not Yahoo or Bing!). So, having content here that is optimized to be found by someone looking for your product, service, or niche can have enormous benefits; and (2) YouTube is owned by Google! When it comes to boosting your SEO (Search Engine Optimization) ranking, videos are over 50 times more likely to appear on the first page of search results as part of the blended results that Google now shows.
But the YouTube market is competitive. It really is a social media channel to choose if you have value videos that invite engagement, sharing and that users will enjoy. If your business can visually show how their services, products and employees are different from all the rest out there, this social media channel is a winner. Note the costs and human resources involved in producing good, valuable videos before signing your business up.